Other World Arcade

Other World is a concept for a unique hypothetical arcade with the distinction of exclusively featuring a revolving library of video games sourced from independent developers.  This ensures a fresh experience on a regular basis with games made by passionate creators. This is alongside featuring a supplementary app to be used for in-arcade transactions.

The branding was designed to heavily play on theming classically associated with arcades for the sake of nostalgia, while also adding a quirky twist appropriate to the irreverent nature of independent developers. Marketing materials were also made to work off of the mysterious nature of the business, giving only sneak peeks of games as a "hook" to pull viewers in.