Herky International Campus Branding

I had been assigned with creating a branding system for the purposes of a multi-use campus focused on providing living and working spaces for artists, among other amenities. It was designed to focus on attracting artists of all types, with visuals that imply both digital and traditional mediums of work alongside emphasizing the revolutionary nature of creatives. The system then needed to be applied to informational wayfinding signage, decorated to look on-brand alongside delivering direction toward key locations.